Powerful demographic forces, shifting market preferences, and an increased appetite for higher density “surban” living that combine residential alternatives with urban amenities like shopping, dining and recreation and that include options for transit, walking, and biking are among the factors driving growth in North County San Diego suburbs. Cities like Vista and San Marcos have been investing in capital improvement projects, recruiting new retail, and integrating more housing closer to large employment centers along the Innovate 78 corridor.  North county suburbs are reimagining their future and building and rebuilding in more compact and sustainable ways.

Join ULI for an in-depth discussion moderated by Marcela Escobar-Eck with the Atlantis Group, about real projects that are moving forward, how land use policy is supporting a new development paradigm, and how they are responding to and anticipating consumer needs in the future.